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When Beau Rheinberger looks at artificial intelligence, he doesn't see a shiny new buzzword or an overnight cure-all. Instead, he sees what his ex-military background calls a “force multiplier.”
For the past two years, the advice on AI has been simple: move fast, deploy tools, count your tokens. Now that the hype is cooling, businesses are learning the opposite lesson – speed without direction is just chaos with better branding.
