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Could your business lose its .com.au? Domain name rule change sparks fears

Businesses have built brands around .com.au domains they legitimately registered years ago. Proposed new rules have raised questions about whether they will still be able to keep them.
Photo credit: Dominic Lipinski/PA Wire
Photo credit: Dominic Lipinski/PA Wire

Australian small businesses that use .com.au or .net.au domains based on their products, services or activities could face new costs under proposed changes to Australia’s domain rules.

Businesses can currently register domains connected to what they do, even when the web address does not closely resemble their registered business name.

That can include a tradesperson using a domain based on their location and services, a retailer using a product-specific domain, or a business operating through a company or trust with a different name.

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