Rah-rah-ah-ah-ah, recruitment: Lady Gaga joins Japan’s hunt for workers
From sold-out arenas to understaffed convenience stores, FamilyMart is calling in Lady Gaga as Japan grapples with a labour shortage.
Japan’s labour shortage has become so pronounced that FamilyMart has brought Lady Gaga centre stage in its recruitment push, hoping the pop superstar can convince more people to clock on.
The pop star appears in a new recruitment commercial for the convenience store chain that began airing across Japan last week.
Shot in a stylised black-and-white convenience store and soundtracked by the dark electro sounds of Gaga’s “Killah”, the pop star mops the floor, serves food and struts down the aisles as lookalike versions of herself restock the shelves.
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