The Memo brings mum-dedicated pop-up to Chadstone
The Memo is putting mums ahead of cots and prams with a new 12 month Chadstone pop-up dedicated to a curated range of maternity, postpartum and feeding products.
Parenting retailer The Memo has opened a new pop-up concept at Chadstone dedicated entirely to new and expecting mums, offering a curated, specialised take on its existing parenting retail model.
The Memo Mum opens today for 12 months at the Melbourne shopping centre.
The pop-up swaps the prams, cots and bassinets found in The Memo’s regular stores for maternity fashion, postpartum and feeding products, baby bags and other products designed specifically for mothers.
The Memo was founded by Phoebe Simmonds and Kate Casey seven years ago as an online retailer and has since expanded to eight stores across Australia.
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