New businesses hardest hit by social media algorithm opt-out plans
Industry experts say the algorithm opt-out plan could help established businesses but make it harder for new accounts to break through.
The federal government’s algorithmic feed reform could benefit established businesses while making it harder for new accounts to break through, according to social media experts and industry advocates.
On Tuesday, the Albanese government tabled a world-first plan that would force platforms like Instagram, TikTok and Facebook to let users opt-out of algorithmic feeds.
Those feeds recommend photos, videos, and posts based on each user’s interests, regardless of whether users subscribe to posts from the original creator or not.
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