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Apply like it’s hot: Snoop Dogg, Deel seek professional ice cream taster

An unorthodox campaign sees the usually vanilla Deel recruiting a new starter for Snoop Dogg’s ice cream brand Dr. Bombay.
snoop dogg ice cream tester deel
Image: TikTok/Deel

Global payroll and HR platform Deel is working with rapper-turned-brand advocate Snoop Dogg to find him a new employee: a professional ice cream taste tester.

A new promotional campaign shows the Gin And Juice rapper advertising for a new position at Dr. Bombay — the ice-cream brand he created in partnership with his son, Cordell Broadus, and Sam Rockwell, CEO of American frozen foods brand Happi Co.

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