Yo-Chi launched a ‘pub with no beer’ in London. It’s a hit
Australian frozen yoghurt store Yo-Chi seems to have found the secret sauce for global expansion, with its new London location opening to extraordinary queues.
Australian frozen yoghurt store Yo-Chi seems to have found the secret sauce for global expansion, with its new London location opening to extraordinary queues.
Yo-Chi, a local market leader in the self-serve dessert sector, opened its first UK store in the buzzy Notting Hill district on Thursday, August 20.
Footage of the brand’s European debut showed lines stretching down the street, with hundreds of visitors waiting in the summer heat.
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