Xero apologises for Instagram influencer’s sponcon calling to cut out accountants
In a Xero-sponsored post, a British entrepreneur said she could save hundreds of dollars in accounting fees each month by connecting Xero to Claude instead.
Xero is facing criticism from accountants over a sponsored social media post, in which a British entrepreneur said she could save hundreds of dollars in accounting fees each month by connecting Xero to Claude instead.
The incident shows the tension between firms like Xero, which say AI should empower human accountants, and the professionals besieged by headlines saying AI could take their jobs entirely.
Personal branding strategist Amelia Sordell this week shared an Instagram story claiming she had spent in excess of £120,000 ($225,100) on accountants since 2020.
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