Realty check: NSW demands disclosures for AI-altered property photos
Green lawns, bigger-looking rooms and disappearing mould: AI is giving property listings a makeover. Now NSW wants renters told when what they see isn’t entirely real.
![Skyline of Sydney, NSW, Australia, with the Harbour Bridge and Opera House. Jesper van der Pol [Unsplash]](https://assets.smartcompany.com.au/wp-content/uploads/sites/4/2026/09/jesper-van-der-pol-bttTq8EE4ZU-unsplash-1.jpg?quality=70&w=840)
Artificial intelligence has made its way into almost every corner of business. Now it is changing how properties are being advertised.
AI tools are making it easier for agents to blur the line between enhancement and misrepresentation.
Melissa Morgan, licensee and principal at Progressive Property, said she had seen property images digitally enhanced in ways that went beyond simple touch-ups.
“They’ll put in green grass when the grass is pretty dead, or, you know, change the paint, remove mould, that sort of thing,” Morgan told SmartCompany.
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