Marketing | SmartCompany

Rah-rah-ah-ah-ah, recruitment: Lady Gaga joins Japan’s hunt for workers

Simon Thompson — Wed, 30 Sep 2026 05:43:09 +0000

From sold-out arenas to understaffed convenience stores, FamilyMart is calling in Lady Gaga as Japan grapples with a labour shortage.

The post Rah-rah-ah-ah-ah, recruitment: Lady Gaga joins Japan’s hunt for workers appeared first on SmartCompany.

OpenAI promotes Sachin Tendulkar to the top of its advertising order

David Adams — Wed, 30 Sep 2026 00:17:57 +0000

The advert shows how OpenAI is embracing the old-school power of celebrity endorsement to bring its products to a wider audience.

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Realty check: NSW demands disclosures for AI-altered property photos

Simon Thompson — Tue, 29 Sep 2026 05:28:15 +0000

Green lawns, bigger-looking rooms and disappearing mould: AI is giving property listings a makeover. Now NSW wants renters told when what they see isn’t entirely real.

The post Realty check: NSW demands disclosures for AI-altered property photos appeared first on SmartCompany.

Inside the race to get recommended by AI: The business directory cracking the code

Simon Thompson — Wed, 23 Sep 2026 01:17:07 +0000

Getting to the top of Google is no longer the only game in town. Little-known Australian business directory Starworks offers clues about how businesses get recommended by AI.

The post Inside the race to get recommended by AI: The business directory cracking the code appeared first on SmartCompany.

Sydney Sweeney’s near-nude ad shows the power of ragebait marketing

David Adams — Tue, 15 Sep 2026 02:17:51 +0000

"In marketing, attention is the number one game."

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Increasing customer spend: Card-linked offers are solving a major marketing blind spot

Rashida Tayabali — Thu, 10 Sep 2026 03:39:42 +0000

Seeing ad spend going up and not being able to link it to sales is a source of frustration for many businesses. Now, card-linked offers are solving this
problem.

The post Increasing customer spend: Card-linked offers are solving a major marketing blind spot appeared first on SmartCompany.

Xero apologises for Instagram influencer’s sponcon calling to cut out accountants

David Adams — Fri, 04 Sep 2026 06:10:17 +0000

In a Xero-sponsored post, a British entrepreneur said she could save hundreds of dollars in accounting fees each month by connecting Xero to Claude instead.

The post Xero apologises for Instagram influencer’s sponcon calling to cut out accountants appeared first on SmartCompany.

Yo-Chi launched a ‘pub with no beer’ in London. It’s a hit

David Adams — Mon, 31 Aug 2026 02:29:33 +0000

Australian frozen yoghurt store Yo-Chi seems to have found the secret sauce for global expansion, with its new London location opening to extraordinary queues.

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‘You may be missing out on extra value’: How modern rewards programs are helping businesses get more from every dollar spent

Rashida Tayabali — Fri, 28 Aug 2026 05:26:15 +0000

Choosing the right rewards program for your business can be a game-changer.

The post ‘You may be missing out on extra value’: How modern rewards programs are helping businesses get more from every dollar spent appeared first on SmartCompany.

“They want to wear it, they want to share it”: Three local businesses show the power of branded merch

Pearl Bendle — Thu, 27 Aug 2026 05:39:01 +0000

Whether it’s building community, adding personality to an order or projecting professionalism, three Australian businesses show how promotional products can do more than carry a logo.

The post “They want to wear it, they want to share it”: Three local businesses show the power of branded merch appeared first on SmartCompany.