Elite Eleven doubles down on bricks-and-mortar with its biggest store yet
Elite Eleven is opening its biggest concept store at Highpoint, marking the latest chapter in the activewear brand’s rapid retail expansion.
What started as a temporary pop-up during the uncertainty of COVID has become Elite Eleven’s biggest investment in bricks-and-mortar retail.
The Melbourne activewear brand is set to open a new 525sqm concept store at Highpoint Shopping Centre on Saturday, replacing the retailer’s original 150sqm location with a space designed to host product launches, customer events and community activations.
The opening marks a milestone for the business, which has grown from an online startup into a national retail brand with 20 stores across Australia.
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