The sweet spot: How Yo-Chi became a gen Z business phenomenon
Online and offline, frozen yoghurt brand Yo-Chi is harnessing the power of social connection.
Dessert chain Yo-Chi is ready to spread more frozen yoghurt fever across Australia, and potentially the world, after hitting a serious sweet spot with consumers.
Less than five years ago, in the depths of the COVID-19 pandemic, there were just four Yo-Chi venues in Victoria. At the time, the business was the last remaining piece of the collapsed George Calombaris-owned food empire Made Establishment.
But since being snapped up by the Allis family, led by two of the sons of Boost Juice founder Janine Allis in 2020, Yo-Chi has been leading a froyo revival among younger consumers.
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