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How data centre developers are reckoning with their Aussie PR headache

Industry leaders are trying to win over communities skeptical of data centres, their resource use, and their effect on local neighbourhoods.
data centres
Source: Private Media

Data centre developers are hungry for chipsets, power, and land. But at a meeting of industry leaders, no resource felt quite so precious, so hard to obtain, than community approval.

This week, Neural Notes attended the Data Center World Australia conference in Melbourne, where developers, government figures, and corporate chiefs from the likes of NVIDIA and Anthropic took stock of the data centre boom.

Some estimates suggest Australia’s data centre investment pipeline will top $155 billion. More than 165 existing sites, and dozens more planned, are propping up an economy in desperate need of a good news story.

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