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OpenAI promotes Sachin Tendulkar to the top of its advertising order

The advert shows how OpenAI is embracing the old-school power of celebrity endorsement to bring its products to a wider audience.
Source: Sachin Tendulkar / X

OpenAI has launched a new charm offensive by securing legendary Indian cricketer Sachin Tendulkar as a ChatGPT spokesperson.

Taking to social media on Monday, the Little Master shared a commercial showing a conversation with the AI-powered chatbot about his glittering legacy.

Few cricket fans would need a reminder of Tendulkar’s batting prowess, or his handy leg-spin skills.

Nevertheless, the advert shows how OpenAI is embracing the old-school power of celebrity endorsement to bring its products to a wider audience.

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