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How this Aussie founder went from AI sceptic to generative filmmaker

Nicholas Carlton rejected AI in his first startup. His new creative agency Gobstopper embraces it. Here’s what happened.
Gobstopper co-founder Nicholas Carlton. Source: Supplied / SmartCompany

When Australian social media startup Spoony collected a design award last year, its founder, Nicholas Carlton, celebrated “fiercely human” expression in the “era of AI slop”. Carlton said bringing AI chatbots to Spoony was “antithetical” to its mission of fostering real, interpersonal connections. And when Spoony shut down earlier this year, Carlton told me Spoony struggled to win over investors whose focus had turned to AI.

Carlton, a television and commercial director before his startup career, quickly returned with another venture.

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